Seems like a redundant question. The fact is that the digital age is hurting the print media. For newspapers and magazines, consumers have gone to the clouds to aggregate and access their information. And with an economy in trouble, the web has proved far less costly a means to view content. Readers have gotten more and more comfortable reading articles on their computers and smart phones. The iPad is simply another product choice for viewing.
It certainly doesn't take a survey to see what is right in front of our eyes. Still it does verify the trend. "The survey showed that 58 percent of respondents who use the Apple tablet at least an hour a day for news are very likely to cancel their subscription in the next six months. One in 10 said they had already done so and have switched to reading digital newspapers on their iPad." Still content remains king and newer delivery methods that are faster and cheaper always beat out their more cumbersome rivals. It is a natural evolution of our changing entertainment landscape.
Content and Distribution - My 2¢ on the entertainment and media industry
Thursday, December 16, 2010
Wednesday, December 15, 2010
Mark Zuckerberg Time Man Of The Year
Okay, so The Social Network movie did well with Golden Globe nominations. But Facebook has been around a few years now and nothing revolutionary seemed to occur this year. "For connecting more than half a billion people and mapping the social relations among them; for creating a new system of exchanging information; and for changing how we all live our lives, Mark Elliot Zuckerberg is TIME's 2010 Person of the Year." Runnerups were Julian Assange and the Tea Party, both interesting choices. I ask, what about Steve Jobs and the iPad. Revolutionary, I think so. Quickly a must have device for some businesses as well as individuals. I'd say yes. But I don't get to vote. So congratulations mark.
Tuesday, December 14, 2010
Comcast Testing New Set Top Box
As cable worries about cord cutters, those that prefer access to video over the web, cable operators have become nervous. So if you can't beat them join them. Comcast is testing a new set top box, internally called Xcalibur, that allows the TV to connect to both cable and web videos. "What little is known about Xcalibur. The device is said to bring a “smattering” of Web video and “basic connections” to social networks, but not access to the full internet. It also allows the user to search for content across live, recorded and on-demand options." Certainly anything is better than the current set top boxes used by cable.
A step in the right direction but the path has many pitfalls, including the merger plans with NBC. "A product like XCalibur would be just the kind of device where Comcast could conceivably promote its own online offerings (Hulu, Fancast, etc.) at the expense of competitors (Netflix)." Unfair competition is the crux of the concern facing the FCC and DOJ in approving this merger. But in developing a new set top box, is Comcast getting down to why it is needed.
Viewers aren't choosing the web because it is loaded with more content, or that it is in Hi Def, or that it is on demand. Cable leads in all these categories. Customers are choosing the web for two main reasons that I can see. Web access is far cheaper than a cable subscription and the web offers more flexibility across more platforms.
Today, cable is striving to provide authentication to mobile devices and computers. But to the issue of cost, cable must figure out how to lower its costs to stop the flow of customers from basic subscription. Does a new set top box do that? Not on its own. Lower prices is the real solution.
A step in the right direction but the path has many pitfalls, including the merger plans with NBC. "A product like XCalibur would be just the kind of device where Comcast could conceivably promote its own online offerings (Hulu, Fancast, etc.) at the expense of competitors (Netflix)." Unfair competition is the crux of the concern facing the FCC and DOJ in approving this merger. But in developing a new set top box, is Comcast getting down to why it is needed.
Viewers aren't choosing the web because it is loaded with more content, or that it is in Hi Def, or that it is on demand. Cable leads in all these categories. Customers are choosing the web for two main reasons that I can see. Web access is far cheaper than a cable subscription and the web offers more flexibility across more platforms.
Today, cable is striving to provide authentication to mobile devices and computers. But to the issue of cost, cable must figure out how to lower its costs to stop the flow of customers from basic subscription. Does a new set top box do that? Not on its own. Lower prices is the real solution.
Monday, December 13, 2010
Time Warner Views Netflix as a Fading Star
Check out this article in today's New York Times. Per Time Warner's CEO, Netflix has "jumped the shark" and will become a fading business. he refers particularly to the deals that Netflix has signed. "The relationship between Netflix and the media companies will most likely change drastically, beginning next year when a deal between the company and Starz, the pay-TV channel, to stream movies from Sony and Disney expires." And while Netflix may have signed some sweetheart deals, it can't be so quickly assumed that they will not find common ground in their renewals. As their growth soars, they remain a powerful force that seems to continue to add a strong and loyal customer base. Should programmers see that their deals are additive to the revenue stream, I doubt they will want to rock the boat too much.
Are Time Warner and the other cable operators worried? Can Netflix continue to sign content agreements that work for their business model? Welcome to a new era of competition in the cable industry.
Are Time Warner and the other cable operators worried? Can Netflix continue to sign content agreements that work for their business model? Welcome to a new era of competition in the cable industry.
Another Broadcaster - Operator Negotiation
The end of year brings Santa, cold weather, and yes, another broadcaster and Operator negotiation. In this case, it is Direct TV and Hearst, who owns a number of local affiliate broadcast networks. "The Hearst announcement is the latest salvo in the ongoing battle between programmers and TV providers over carriage fees. Subscribers to DIRECTV, Dish Network, Cablevision and others have lost access to their favorite channels for a period of time this year because their providers could not reach a new agreement before the old one expired.' Markets potentially affected include Boston, Tampa, and 28 others. And for those markets, get used to ads touting alternate platforms to watch their channels. And like every other public negotiation, it will need get resolved until near or perhaps after the deadline. The result, a short term drop in carriage. But don't worry, this negotiation like the others before it will be resolved and order restored. And like every other agreement, the loser will be the customer.
Friday, December 10, 2010
Rainbow Changes Up IFC
When Cablevision and its programming arm bought Sundance Channel a couple years ago, the big question was why. Why add a second indie film network to the roster. One reason may have been favorable financial results. Another seems to be that change was in the air. It appears that IFC is becoming less film and sponsorship. "Instead of art-house films backed by sponsorship messages, IFC is increasingly running accessible indie movies, original series, reruns of cult comedies -- and traditional commercials." No longer saying this hour sponsored by, but offering 2 minutes of 30 second commercial breaks every 15 minutes in a traditional advertising wheel for TV. That means programming to a broader base, which translates to more viewers, more advertising minutes and thus more revenue. Obviously that change will be gradual in an attempt to keep the current viewers engaged while striving to attract new one.
This strategy is not a new one for Rainbow. It has been perfected before. When Rainbow owned Bravo Network (before selling it to NBC), they successfully moved it from a cultural channel with broader interest programming to a more general interest network. They also successfully converted it from sponsorship messages to the traditional ad model. It proved a successful transition that resulted in unlocking greater value from the channel. So most likely Rainbow has dusted off and reopened this playbook for IFC. And if they follow its action plans, they will have similar results. With Sundance Channel in their stable, they still have a network for more indie films and they can push those viewers over who still seek this programming. But don't get too comfortable. I suspect in another 10 years, Sundance Channel will also convert to traditional advertising, and indie films will only be available on demand.
This strategy is not a new one for Rainbow. It has been perfected before. When Rainbow owned Bravo Network (before selling it to NBC), they successfully moved it from a cultural channel with broader interest programming to a more general interest network. They also successfully converted it from sponsorship messages to the traditional ad model. It proved a successful transition that resulted in unlocking greater value from the channel. So most likely Rainbow has dusted off and reopened this playbook for IFC. And if they follow its action plans, they will have similar results. With Sundance Channel in their stable, they still have a network for more indie films and they can push those viewers over who still seek this programming. But don't get too comfortable. I suspect in another 10 years, Sundance Channel will also convert to traditional advertising, and indie films will only be available on demand.
Thursday, December 9, 2010
Howard Stern signs new 5-year deal with Sirius
Well despite all the rumors, of Apple and iTunes, Howard Stern renews his deal with Sirius. "The deal, which runs through the end of 2015, provides that Sirius XM can now transmit Stern's show to mobile devices. No other terms will be disclosed, the company said." Good news to listeners and good news for Sirius.
The Color Nook Is Here
E-book lovers get another generation product to satisfy their reading needs, the color Nook by Barnes and Noble. To me it seems a cross between the Kindle and the iPad and blurs the line between tablet and e-reader. Which device to purchase. One that is devoted to reading or one that also serves up video and more. I guess the answer today comes down to consumer needs and price.
It reminds me of the days many years ago when buying my first stereo system. Did you buy the all in one that combined the turntable, receiver, and cassette player or did you buy components. Want to read a book, take out your reader, want to watch a video, take out your iPad. The challenge is that because these devices tend to be more mobile, carrying more than one can be cumbersome and heavy. An all-in-one device seems more appropriate although the fear is that once the power is discharged, you are done. The more you ask of the device, the more power it needs to consume and the shorter the usage between charging.
As the article says, the readers keep improving. and in 5 years, we will marvel at how much more complex they have become. Let's hope that in that time, the power issue is solved, too.
It reminds me of the days many years ago when buying my first stereo system. Did you buy the all in one that combined the turntable, receiver, and cassette player or did you buy components. Want to read a book, take out your reader, want to watch a video, take out your iPad. The challenge is that because these devices tend to be more mobile, carrying more than one can be cumbersome and heavy. An all-in-one device seems more appropriate although the fear is that once the power is discharged, you are done. The more you ask of the device, the more power it needs to consume and the shorter the usage between charging.
As the article says, the readers keep improving. and in 5 years, we will marvel at how much more complex they have become. Let's hope that in that time, the power issue is solved, too.
Wednesday, December 8, 2010
Will Broadband Become Another Utility?
As discussions on net neutrality rage on, one idea that has been pushed has been pay for play. The heavier the usage, like videos and movie streaming, the higher the fees. No more unlimited time. Well, the good folks at Comcast, in an attempt to move their merger with NBC forward, have declared, no usage fees. "Comcast Cable Communications president Neil Smit said the nation's largest cable operator won't push for hefty charges for heavy users of its broadband service, despite recent Federal Communications Commission moves that would appear to open the door for price increases." Great, but for how long? Until the merger is approved, for one year, forever? Sometimes you wonder if these types of pronouncements are more political than true. Just like a politician, much is promised, but less is delivered. Let's just not be naive to the rhetoric.
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