Thursday, July 28, 2011

How Do You Like To Watch?

Get your minds out of the gutter, it is an innocent question asked about how viewers like to watch their video content. With cable operators reporting drops in cable subscription, online consumption has only been growing. And there not watching just on their PC. "Video game consoles have a lot to do with the discrepancy: Half of all Netflix users connect to its streaming service through their Nintendo Wii, Sony PlayStation 3 or Microsoft Xbox consoles, according to the survey. ... The findings highlight the strong appeal of TV sets for streaming digital video, connected through myriad Internet-enabled devices. Other methods of connecting include Blu-Ray players, TVs with Internet access and Roku boxes."

We like our big TVs, we just don't need a cable box to receive video programming. And with internet connected devices, we can watch what we want, when we want, where we want, what we want. With Wal-Mart, Amazon, and others pushing streaming content, demand for it should only increase. I only expect that future research studies will show a larger percentage of viewing will be watched through streaming devices. It also speaks well for the future of Apple TV, as a device that easily transmits content into the TV. We watch our content at our convenience where it makes most sense at the time. So how do you prefer to watch streaming media content?