Friday, December 4, 2015

Diversification For Barnes And Noble

The new CEO of Barnes and Noble, Ron Boire, has some ideas how to reinvigorate the chain.  Perhaps he had the chance to read my blog 2 1/2 years ago on July 1, 2013 entitled Saving Barnes And Noble.  In it, I write about partnerships and diversification to enhance and increase customer engagement with the store.

Well that is exactly what Boire wants to do, increase foot traffic by expanding its merchandise.  His background with other big box stores may be useful to his revamp efforts.  As today's NY Times article shares his plans, he sees the revitalization of the brand as a "lifestyle brand" and destination.  I believe that there is a strong opportunity to re-brand and re-energize and that he can create a successful new type of retail opportunity.  I urge him to continue to look at partnerships with other smaller chains as a means to grow.  I am excited to see B&N become a must visit shopping destination.