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Tuesday, February 7, 2012

Another News Channel Competing For Attention

Move over CNN, Fox, Bloomberg and MSNBC; watch out online, another news operation may be forming. With the Hispanic population growing, and third generation Hispanics speaking more English while staying in touch with their Hispanic routes, a new need may have been uncovered. ABC and Univision are talking about combining their news operations to create an English language cable news channel with a Latin attitude.

"The new channel would tap into the growing population of English-speaking Hispanic viewers, a source noted. That demographic has been fueling ratings for Univision and rival Telemundo in recent years." Brilliant! Will cable operators pay a fee? With the need to capture this segment of population, offering this channel seems a no-brainer.