Electronic Readers could be poised to become the next hottest must have hi tech toy. To stay competitive in this new marketplace, Sony is lowering the price of their E-reader, and with more titles than Kindle, Sony is pushing to have the upper hand.
"Sales of electronic titles in the book publishing industry more than doubled to $25.8 million in the first three months of 2009 from a year earlier, according to the Association of American Publishers in New York. Digital books still make up less than 2 percent of total U.S. book sales, which declined 7 percent in the first quarter, the association said." There is clearly much growth ahead.
And where does Apple stand. With the iPhone and talk of a new tablet device, Apple could quickly overtake both Sony and Amazon. If any company can develop a device that is user friendly, it is Apple.