Wednesday, August 5, 2009

Sony to Sell E-Readers for $199, Challenging Kindle

Electronic Readers could be poised to become the next hottest must have hi tech toy. To stay competitive in this new marketplace, Sony is lowering the price of their E-reader, and with more titles than Kindle, Sony is pushing to have the upper hand.

"Sales of electronic titles in the book publishing industry more than doubled to $25.8 million in the first three months of 2009 from a year earlier, according to the Association of American Publishers in New York. Digital books still make up less than 2 percent of total U.S. book sales, which declined 7 percent in the first quarter, the association said." There is clearly much growth ahead.

And where does Apple stand. With the iPhone and talk of a new tablet device, Apple could quickly overtake both Sony and Amazon. If any company can develop a device that is user friendly, it is Apple.