While content is king, I guess not all content is valuable. Certainly not for Bubba the Love Sponge. "Bubba heads to the "New Media" frontier of online radio provider radoio. While Bubba heads for the internet he is also pushing for this loyal following to drop their subscription to Sirius XM. Many took to his Twitter and Facebook pages to announce that they had called Sirius XM to cancel."
Does Bubba have that strong an audience to affect subscriptions to Sirius. Doubtful. Perhaps Howard Stern could have that influence, but few others.
Tuesday, January 4, 2011
TVs in retail locations are not a new thing. Supermarkets, Walmart, and others have strategically placed thousands of TV screens to capture our attention while we wait in line. So can the Best Buy On Channel "filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular movies" be any different? Certainly if it ventures outside the confines of its own stores it may have a chance. Distribution deals, gaining access on the Netflix platform, Apple TV, and other internet and mobile platforms is necessary; access on a cable platform could be ideal. It wouldn't necessarily have to be as a linear channel. offering these nuggets of info via on demand could be educational, informative, and valuable to the average consumer. And driving them back to a Best Buy store, the win.