Like sharks circling their prey, media companies are smelling blood in the water and itching to bite. Vivendi is looking to unload their 20% ownership in NBC and GE may be faced with a decision, buy, sell or spin. "GE has already said it is unlikely to pay the $5 billion to $7 billion to buy back the stake, which Vivendi acquired in 2004 as part of the merger between Universal and NBC." Spinning it off into a new company may show its valuation to be less than it is and open itself to an acquisition. Seeking a buyer outright may allow GE to get more money for their piece.
So the question is, if NBC is for sale, who could the prospective buyers be: Time Warner, Comcast, Liberty. Funny how the names mentioned all are cable companies. I guess, despite competition, cable operators are doing ok. Distribution and content seem to go together. GE doesn't have that distribution business to support holding on to NBC; the others do. The synergy between content and distribution is only getting stronger. Perhaps too there should be another name added to this list: Verizon. It seems the best way to compete in this new media world. So spin the wheel and pick your horse cause this race could potentially go down to the wire.