I recently added a widget to my blog that offers to pay me every time someone clicks on the ad. I think in the last 2 weeks, I have earned less than a first class postage stamp. In addition, I have embedded Google Adsense and yet to know what revenue I may have earned. Am I trying to get rich by these methods, no; I am simply trying to determine its longevity and value.
Today, Blinkx, a video search engine, has announced its willingness to share ad revenue with users that post their videos and allow them to include advertising, everytime the ad is clicked. Rightly so, the CEO, Suranga Chandratillake, realistically set the expectations according to the article, "Mr. Chandratillake cautioned that any income derived by bloggers and others agreeing to take the ads would not be much. 'Maybe enough to pay your Internet bill at best,' he said."
So why do it. For Blinkx, aggregating all the videos helps them gain revenue, but for the individual blogger or vlogger, the return is far far less. New companies that are looking to better monetize their video web business may seek Blinkx help, but may have more success building ad revenue themselves or working with another partner that offers a more generous split.