Is your social networking apps growing? Are you paying enough attention to your current connections via Facebook, Twitter, Pinterest, etc. or are you in need of another connection? If you haven't had enough, then say hello to Vine. Growing quickly on the app charts, Vine enables members to upload and share short form videos. "It lets users thread together tiny clips into one looping six-second video, with a UI very similar to Instagram’s." And as it comes from Twitter, it might just have some opportunity to succeed. "And if that weren’t enough, Vine actually stands to make Twitter a more valuable company and a stronger social network. Not only does it start the process of building a bridge from platform to true social network, but it creates another stream of user-generated content for Twitter that the company actually owns." Time will tell whether it is a short term fad or has real future to it.
FYI, it is Vine.co, not Vine.com, which may just bring this healthy living site some new uniques to their traffic.
Friday, January 25, 2013
Transitioning From Print To Digital
The print world, newspaper and magazine subscriptions specifically, is dealing with a massive change in the media landscape. Where once they enjoyed delivering print subscriptions via the mail and door to door service, they are facing a consumer that is shifting more and more from hard copy to digital. The direction and pace are clear, just cite the rise in tablets. But this paid business model is also facing the wrath of competition offering free access to print content. Where once you had to buy a subscription to The National Enquirer or Us Weekly, today you can read similar coverage on TMZ on a website or app. As "mom" would say, why buy the cow when the milk is free.
And that is the struggle that print media faces as they manage this transition from print to digital subscriptions and online advertising. The costs of printing and delivery may decrease, but can the revenue continue to grow? As there are many ways to "skin a cat", publishers have too. "Publishing companies like Hearst Magazines, Condé Nast and Time Inc are pursuing diverse strategies to drive up digital sales, and have all seen online readership numbers rise as a result."
People will pay for content if they perceive value. Publishers can do that with a walled garden approach as well as marketing the value of those dispensing the information. Digital also can be valuable because of the time sensitivity it allows; printed news is old the moment it is on the paper while digital news can constantly be updated to reflect the most current information. Digital also enables multimedia, video and audio, to augment the written word. As long as the consumer believes their is value, they will pay for it.
The move from print to digital will not happen overnight; but it is moving down that path at the moment. And at some point soon, publishers will meet and pass through that tipping point where there won't be a need to print a publication at all.
And that is the struggle that print media faces as they manage this transition from print to digital subscriptions and online advertising. The costs of printing and delivery may decrease, but can the revenue continue to grow? As there are many ways to "skin a cat", publishers have too. "Publishing companies like Hearst Magazines, Condé Nast and Time Inc are pursuing diverse strategies to drive up digital sales, and have all seen online readership numbers rise as a result."
People will pay for content if they perceive value. Publishers can do that with a walled garden approach as well as marketing the value of those dispensing the information. Digital also can be valuable because of the time sensitivity it allows; printed news is old the moment it is on the paper while digital news can constantly be updated to reflect the most current information. Digital also enables multimedia, video and audio, to augment the written word. As long as the consumer believes their is value, they will pay for it.
The move from print to digital will not happen overnight; but it is moving down that path at the moment. And at some point soon, publishers will meet and pass through that tipping point where there won't be a need to print a publication at all.
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