News Corp isn't the only company looking at turning free content into pay. Disney's CEO Bpb Iger also thinks Hulu should become a pay site. "In addition, Iger said at a conference presented by Fortune magazine, Disney is developing its own Web site that would make available movies, TV shows and games to consumers who pay for a subscription, according to an Associated Press report."
Will the consumer accept or will they find technological ways around this. And once you give something away, will consumers be willing to change to payments; will they see the value. Or will it simply make viewers that much more driven to find new, "cheaper", viewership options. Perhaps it will ultimately force consumers to maintain their cable subscription in order to receive their video on other platforms.