Wednesday, January 21, 2009

Google Ends Sale of Ads in Papers After 2 Years

Print advertising must be dying if Google can't sell its ads. And while old media is clearly not Google's expertise, you would think that they would be able to build a connection between digital and print and use that synergy to augment the sales process. But unfortunately, the experiment was a bust. “'While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted,' wrote Spencer Spinnell, director of Google Print Ads, on an official corporate blog."

For Google, it means stick with what you do best; for print, it may simply spell disaster.