Thursday, August 30, 2007

CondéNet, MSNBC Strike Syndie Pact

"CondéNet has struck a deal with to syndicate content from a variety of its signature Web brands, including,,, as well as select content from several Condé Nast magazines, ranging from Vogue to the recently launched Condé Nast Portfolio."

Great initial synergistic opportunity for CondéNet and their magazines to get increased awareness for their brands on the web. For print to survive, these relationships are important strategically to take these brands to the next level. At the same time, these print brands need to augment their content with video and interactive elements to truly build sustained value for their brand. Awareness through highly trafficked sites like is a good start, as CondéNet realizes the power of the distribution model; to follow that strategic plan to a next level, they should look for additional partners in cable and broadcast TV. Extend the brand with MSNBC into the on-air linear world too. And I can think of many other outlets to explore, Lifetime, WE, Style, Oxygen that could benefit from a partnership with CondéNet brands as well.