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Tuesday, February 11, 2014

TV Everywhere Includes The Bathroom

It's no surprise that we do are best thinking on the toilet.  Well it seems we also do our best viewing.  Whether streaming video, reading e-mail or perhaps a book, or even playing games, consumers like doing these activities even when on the toilet.  "An offbeat survey finding: 40 percent of adults between the ages of 18 and 24 use social media in the bathroom."  Well with smartphones and tablets invading our homes, they seem to never leave our side, no matter what room we are in.  Now I won't start asking if you are part of this large minority but I would suspect that this trend is growing and should exceed 50 percent in a year or so.

Not to be a stickler though about hygiene nor am I a germaphobe, but with so many devices being touched in the bathroom, how clean are our screens?  And does this 40% even consider wiping down their screens once they leave the bathroom?  I suspect that percentage to be much smaller.  We are simply obsessed with our devices.  And our mobile screens are being enjoyed in every room in our house and that includes the bathroom.