Thursday, April 17, 2014

Yahoo Or Else

As CEO Marissa Mayer attempts to reinvent Yahoo, their greatest strength so far may be their investment in China's Alibaba, their challenge continues to be how to grow usage and consequently advertising.  The secret plan, uncovered by re/code, may be to convince Apple to make Yahoo the default search engine on its iPad and iPhone devices.  Certainly this will take some financial inducement.  And is there an ROI that justifies the expense.  Its just a shame that Yahoo hasn't done more to educate consumers on how easy it is to manually switch the search engine on these devices. It also makes me wonder if an Apple/Yahoo partnership could lead to more business ventures as well including original content and distribution.