With an Emmy under their belt and an eye on a possible Oscar documentary, Netflix continues to emerge as a leader in the OTT streaming space. With a monthly subscription service and a growing library of video content, Netflix continues to attract a larger paying audience. The cost to acquire content will only increase as more competition emerges to challenge them in this space. So what else is on Netflix's plate?
"First-run films would add a dimension to Netflix’s formula
of offering viewers a mix of original series, with a library of
movies and reruns." But is there intention to offer these films as part of their subscription or to perhaps consider adding a transactional business to let consumers rent first run films, on-demand, at a per movie fee. It would certainly shake-up cable's on demand presence and attract studio attention, especially if it included a more lucrative split to gain an exclusive window. Cable operators are already feeling the heat of the battle from cord cutters choosing OTT over cable; this business model would be the next logical step in disrupting the status quo of on demand movies. Consumers have already shown a strong interest in on demand through their cable service; a Netflix on demand model on top of their subscription service might just be happily received for access to first run content.
