Tuesday, June 12, 2007

Network based DVR idea backed by Verizon, AT&T, and others

Interesting to hear other companies are now coming to the defense of Cablevision. Even more so, they are all overbuilders to the cable platform, not other MSOs. Cheaper, technologically-superior, are the reasons cited for this support; but perhaps there are other reasons not yet stated. It may also allow for a much more advanced platform to help the consumer search through all this content. A happier consumer means retention and the ability to sell in more products and services. The question of copyright continues to emerge, but the real issue is the advertising, its measurement, and consequently, the real value retained by the content owners. Address those concerns and more companies will back this centralized DVR approach.