Cable has more than Redbox and Netflix to worry about. Now they have Dish getting more aggressive with lower pricing for hit movies. "Through July 7, the No. 2 DBS provider is offering the following films on Dish Cinema for 99 cents: Alice in Wonderland, She's Out of My League, Green Zone and Hot Tub Time Machine. The movies are presented in the standard- and high-definition formats, with Green Zone and Hot Tub Time Machine available weeks before they are available on Netflix and Redbox, according to Dish officials."
Should cable worry? Is Dish setting precedent for lower pricing for first run VOD? Or is this just a temporary break and won't make a ripple in viewership or cable subscription.