As a standalone set top box, TiVo worked hard to build a market and attract consumers willing to buy their DVR recorder. The need for CableCards and costs to own limited the interest and appeal. It was the Porsche of set top boxes but for a business seeking growth, a slow road. The decision to attract cable MSO partnerships to offer a TiVo rental box to households has enabled TiVo to grow much faster. "
TiVo swung
to a first quarter profit as the DVR pioneer and video software company set a
record by signing on 341,000 subscribers through partnerships with pay-TV
partnerships, enough to nudge its total sub base past 4.5 million for the first
time." As a result, TiVo has over 3.5 million cable subscribers through this partnership and less than a million subscribers through direct purchase.
Unfortunately, the top cable MSOs have been reluctant to offer TiVO set top boxes. Currently, "
TiVo is
only about 5% penetrated with its current batch of U.S. cable partners."Should TiVo start to do deals with Comcast, Time Warner Cable, Cablevision, and others, future growth of TiVO could be enormous.
TiVo
swung to a first quarter profit as the DVR pioneer and video software
company set a record by signing on 341,000 subscribers through
partnerships with pay-TV partnerships, enough to nudge its total sub
base past 4.5 million for the first time. - See more at:
http://www.multichannel.com/news/technology/tivo-adds-record-341000-mso-subs-q1/374733#sthash.G4sFsn1j.dpuf
