The news that Amazon Prime was going to bundle additional content subscriptions into its bundle seemed like a winning partnership. But as details emerge, it is clear that is not the case. What has been announced is that Amazon Prime customers can purchase subscriptions to other content packages, including Showtime Now and Starz at a discounted amount.
As Wired correctly assesses, "Whether or not these deals attract new members to Prime, the rise of
more a la carte options for TV feels like yet another step toward a
world where TV is truly on demand." Given the continuing high costs for cable, that seems a given.