Tuesday, December 15, 2009
At first blush, this decline may seem disturbing, but not unexpected. Shifting a print model to a digital one is not an easy task. At the same time though, new magazines also emerged. "... 247 magazines launched during the same period. Regional titles composed the largest category on both sides of the ledger." Also it should be noted that the pace of closure appears to be slowing down; the strong survive, the weak unfortunately die. It demonstrates though that opportunity exist even among a downturn. Print magazines need to embrace new distribution models; content remains king and eager to be consumed. New ways to get to the consumer through e-readers and iPhones may just be their salvation.
Posted by Andy Hunn