Thursday, November 14, 2013
Certainly millions of subscribers are getting great satisfaction from streaming videos directly to their personal devices, from laptops to tablets and smartphones. But sometimes we don't want to watch alone and the shared viewing experience that a TV screen provides enables a shared experience and future conversation about the show. Recognizing that different platforms require different interfaces means understanding how consumers are interacting with their content and Netflix seems to embrace that wisdom. "Netflix has unleashed an overhaul to its interface for televisions that extends more uniform, feature rich capabilities to apps running on a many TV-linked devices, including select Roku boxes, smart TVs, Blu-ray players, and Playstation consoles and the Xbox 360." Netflix consumers enjoy watching on the bigger screens and assuring that the user gets the best experience in searching and streaming content is what makes for satisfied subscribers. The more ergonomically suited the user experience becomes, the more likely subscribers remain engaged and happy with their Netflix subscription.
Posted by Andy Hunn