Thursday, December 3, 2015

Hasta La Vista DirecTv?

According to reports, the brand name DirecTv will fade away in 2016.  Since being purchased by AT&T, the plan has been to create a more unified brand experience.  And as a result, the DirecTv brand name will fade away to be replaced by the much longer AT&T Entertainment moniker.

Of course, if that is the case, it is likely that the AT&T U-Verse brand will also convert to the AT&T Entertainment brand.  Such a switchover to the single name will take place over some time as new logos will incorporate both names until the full change takes effect.

Cable has worked hard to differentiate its corporate brand from its product brand.  Comcast uses the Xfinity name while Cablevision has pushed Optimum as its cable brand.  So which brand should have been kept, AT&T or DirecTv or should it have been left alone?  Let me know.