For each of us in the family, Netflix offers and recommends content that matches our interests. Easy to discover content, easy to use, and easy to watch. Like many others, I am currently fixated on Orange Is The New Black. And it is fair to say that some of my TV time has switched from cable to streaming.
I take my own experiences and can easily see why Netflix has been doing so well. Since their misstep a few years back with trying to separate their DVD business from streaming, they have recognized the value of original content and used it to drive subscriber growth. Whether it is OISTNB or House of Cards, it has led to both Emmy nominations and awards. With their quarterly earnings announcement, Netflix continues to attract viewers, "signing on 1.69 million during the period, extending its total to 50.05 million, of which 47.99 million are paid subs." In the US alone, they have now over 36 mm households. And while the stock market always wonders how long such growth can last, I expect Netflix will find new revenue models to further improve their value.
signing
on 1.69 million during the period, extending its total to 50.05
million, of which 47.99 million are paid subs. - See more at:
http://www.multichannel.com/news/tv-apps/netflix-pushes-past-50-million-subs/382645#sthash.b3NKB1Z8.dpuf
signing
on 1.69 million during the period, extending its total to 50.05
million, of which 47.99 million are paid subs. - See more at:
http://www.multichannel.com/news/tv-apps/netflix-pushes-past-50-million-subs/382645#sthash.b3NKB1Z8.dpuf
This years Emmy awards are next month and most likely Netflix original shows will win more statues. That kind of publicity will cause more households to want to watch its programs. And once they watch one episode, the Netflix feature that automatically loads the next show to start will keep them tuned in. It encourages binge viewing, but it also encourages loyalty.
