Wednesday, July 11, 2007

TV Guide for Sale

So News Corp needs to raise some funds and TV Guide needs a new parent. Considering the in-roads TV Guide has made with cable operators, I wonder if TIVO would make sense as a buyer. With TV Guide, you get the cable channel, magazine, and its electronic program guides. You also get better access to the consumer to push the TIVO brand. For TIVO, you could enhance the capabilities of the TV Guide with the strengths of the TIVO guide. Perhaps too, it would help TIVO get even more access, beyond their current arrangement with Comcast, into the cable DVR set-top box with other MSOs. It seems there might be a terrific synergy in combining the assets of these two companies to become the pre-eminent cable, tv interactive search experience.