Thursday, December 13, 2007

DVR Software Firm ReplayTV Sold To DirecTV

Direct TV's purchase of DVR company Replay TV, is the clearest signal yet to Tivo, that their relationship is over. Soon Direct TV will announce that their partnership with Tivo is over and they will no longer offer the Tivo box to their customers. Now that Tivo has learned how to work under OCAP and continues to rollout across the Comcast footprint, hopefully other cable companies make the decision to use the Tivo brand inside their DVR boxes. I believe that Tivo, marketed correctly, can be a competitive tool for cable companies to use to compete successfully against satellite and telcos. It is a superior product.