Wednesday, August 12, 2009
Blockbuster follows a typical follower strategy, duplicate what the leader in the marketplace does, as oppose to differentiate. When Netflix started to take market share away from them with mail order subscription, Blockbuster copied them. And now as Redbox begins to take market share through a lowcost, everywhere vending strategy, Blockbuster follows again. "Success breeds competition, and Blockbuster says it will have nearly 3,000 kiosks renting and selling discs and games by the end of this year, growing to 10,000 in late 2010." I guess if you can't beat them, copy them!
Posted by Andy Hunn