What's it going to take for Sirius to win the hearts of both viewers and shareholders. A new contract with Howard Stern? More sports? Some suggest the answer is more content. "Sign on a big-name personality in an exclusive fashion that has a huge following on the radio --- moving over from terrestrial radio to satellite radio, following the same exact Howard model." But is that the answer?
First, Sirius should re-sign Howard Stern. That is their first obstacle. Second, they must continue to push how they differ from over the air radio. To me, more commercial free programming is the big win, especially with music. Listen to the genre you want without the interruptions of annoying ads. Push the quality of the sound, the ease of use, the endorsements. Oh and more exclusive content can only help, too!