What is the last display ad you recall seeing? Frankly, my eyes gloss over most display ads; they are more a nuisance than informative, clogging up the screen. Headers, verticals, even overlays clog our screens but may not be very successful. Well, a research report from BI Intelligence says that video advertising is the best future for mobile and desktop screens. And that trend is continuing to grow.
As you scroll down your Facebook or other feeds, you may notice that videos start to play automatically. And they have been successful. "In-stream video ads, including ads that play at the start, during, and
after video content, yielded click-through rates (CTRs) that were 18x
higher than HTML5 banner ad units in February 2015, according
to Google's Rich Media Gallery. "