According to the recent JD Powers was ranked first in customer satisfaction. According to CNET, "Apple's streaming service, which hit 17 million subscribers in September, ranked particularly well in performance and reliability, content, and ease of use, J.D. Power said." In second place was Rhapsody, in third Pandora, followed by Spotify, TuneIn, Amazon Prime and last was Google Music. Apple Music was particularly noted for having exclusive content as well as its accessibility and ease of use with peripheral devices.
And while Apple was slow to enter the space, they certainly have grown at a nice pace. At almost $10 month at 17 million customers, the business is becoming quite a revenue driver. Getting noted by JD Powers should only help to drive further customer acquisition.