It seems that John Malone's Liberty investment in Sirius XM brings new revenue opportunities to the business model. Liberty's recent rescue of another international satellite company, could enable Sirius to expand around the world. "...speculation has run rampant that perhaps Sirius and WorldSpace could work to bring Sirius XM's programming abroad." Expanding its reach worldwide could significantly impact usage, provided that the programming offered is relevant to the marketplace. More investment in content would be necessary to capture those consumers.
As Sirius' stock price hovers around the dollar mark, it will be interesting to note the effect this news may have on the price. Sirius needs a boost, in an ever struggling economic market. Perhaps other sources need to be considered. Can anyone say Apple iPad app?
