Thursday, April 19, 2012

There Is Money in VOD

Linear TV has  taken a backseat to on demand viewing.  Except for live programming, especially sports, waiting for 8PM for prime time programming to start in order to watch is ancient history.  Now we have VOD and DVR to watch what we want, when we want.  And as more and more households have embraced this technology, the money trail has certainly followed.  "With free video on demand usage continuing to surge, Rentrak estimates the platform represents at minimum, a $1 billion advertising opportunity."  Good news for content companies seeking a ROI from these different platforms.

Of course, all this on demand viewing is not limited to the TV screen.  Consumers also want to consume this content on other devices, including laptops and tablets.  This quoted ad dollar number may be limited to the TV screen which means that their is more ad dollars at play.  And at the end of the day, if you create great content, you will find a large audience willing to consume it.  The more flexibility you offer on where it can be consumed, linear, on demand, online, the more you can monetize it.