Wednesday, May 7, 2014

Another Cable Operator Says Yes To Netflix

It seems that cable operators are slowly learning that OTT platforms can co-exist with cable TV and not hurt subscription revenue.  The latest cable operator is Suddenlink, a 1.2 mm cable operator, who has agreed to offering Netflix access through its leased TiVo cable boxes.  This marks the fourth cable operator to open their doors to the OTT content platform.  It also is the largest of the four which include RCN, Atlantic Broadband, and Grande Communications and more than doubles the number of cable subscribers that can access the Netflix service on a cable TiVo device.  How soon before others follow?  And will Comcast offer the same access on their proprietary X1 box?  It seems the winds are moving in a favorable direction.