Apple, once seen as the cool kid in town, has faced tons of pressure from competition in the smartphone and tablet space. And while Apple continues to upgrade its product line, it has been slow to announce the "next new thing", a line that Samsung has used in its marketing to knock down Apple. So has Apple "jumped the shark", that popular expression best know when Fonzie tried the stunt on Happy Days and it was regarded as the moment the show turned from good to bad. Has Apple lost its footing and been knocked off the mountain?
"Apple continues to lead in the tablet market with 53.8 percent market share in 2012, according to IDC. It sold 22.9 million during the last quarter of 2012, compared to 15.5 million during the same period in 2011. But its mark share slipped a little from the previous year as Android increased its share with 43.7 percent of estimated 2012 shipments." But despite the numbers, Apple may longer be as "hip" to the younger generation as it once was considered. But then again, hip and trendy never last forever. Stable has always had a longer life span. But in tech geek coolness, being hip is crucial and Apple needs another "hip" product to rise again.
