For Verizon Wireless customers, the good news is that you don't have to wait for your two year commitment to expire to upgrade your phone. According to re/code, "a program that will let iPhone customers upgrade to a new phone every year if they have paid off half of their device’s cost and turn in their old device." Good news for my kids who just pre-ordered their 6s and are waiting with bated breath for the phone to arrive later today. Of course, given all the competitive offers from AT&T, Sprint and T-Mobile, this marketing move seems required if Verizon seeks to keep its customer based happy.
And who else should be happy, Apple. With their habit of introducing a new iPhone model every year, with new must-have improvements, making it easier for customers to purchase new phones will certainly help improve their revenue stream. The more customers capable of upgrading, the more phones that can be produced and sold. In our technological world of faster and faster obsolescence, we have shrunk the lifespan of the Apple iPhone down to just 12 months.