Monday, January 28, 2008

Newspapers kill the video star

It's nice to read that others agree with my assessment that print can be viable in new media. Digital distribution still requires branded content and the newspaper industry can embrace the convergence of print and video into their business model. The article asks an interesting question, "Will newspaper video one day be the Web’s version of “Must See TV”?" The answer depends on maintaining the same editorial edge with their online content as they do with their print. National newspapers are known for their award winning coverage and regional papers can excel with localism. They can aggregate and disseminate valuable information that effects their communities.

Distribution may shift, but content matters. Breaking news, insightful commentary, and local interest are the keys to its success. Stay competitive and papers will see their mature business become reinvigorated and competitive again!