Content and Distribution - My 2¢ on the entertainment and media industry
Friday, December 24, 2010
Sirius Growing
Howard Stern is re-signed and sales are looking up. And so is Sirius' stock price! "Yesterday the satellite radio company announced it has teamed up with BMW to offer an introductory one-year subscription of the "Sirius Everything" package with every new model year 2011 BMW Mini and several of its new motorcycle models." Adding another car line will only help to improve its subscription base, making it easier for folks to sign up for the service. All good news as Sirius enters a new year.
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