Friday, February 25, 2011

Cable Subs Not Being Lured to Dish Network

While cable has been losing subs and Direct TV recently announced that they added almost 300,000 customers in the last quarter, you would have expected that DIsh would announce similar growth. That is not the case. "The number of subscribers fell by 156,000 in the fourth quarter, Dish’s worst quarterly performance ever." So hard to believe, especially as Dish has positioned themselves in the marketplace as appealing to the budget conscious consumer. CEO Charlie "Ergen blamed the subscriber losses on a combination of a sluggish economy, a blackout of some News Corp. channels, heightened competition and poor execution by the company’s management." Can Dish turn it around. With what seems like an opportunity in the market, the telcos and Direct TV have found the winning formula.