Monday, May 2, 2011

Buy The Print Issue, Get The Digital Issue Free

As a start, Time inc and Apple have agreed on one thing, print subscribers of popular print magazines can get a digital version for free. "Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers." Will that move retain or even grow the print subscriber base, I hope so. It certainly brings an added value opportunity to the subscription and may work for a family that historically shared the print issue. And it could help lead to a next deal to sell iPad only subscriptions.

It seems that Apple wants to control the digital subscription sale and the customer information and won't share that data with the print publisher. "The standoff has left most magazines with only one way to sell titles on the iPad: one issue at a time, which publishers say is asking too much of readers, particularly of the weekly magazines that form the core of Time Inc.'s business." It seems a solution should be close at hand. A means to share the data and leverage a revenue model that is beneficial to both parties. Per the article, enabling iPad subscriptions to the print audience is a stepping stone to an all encompassing agreement.

Dish Finally Settles With Tivo

One lawsuit finally done, but others still around. "Dish Network Corp. and EchoStar Corp. will pay TiVo Inc. $500 million to settle a patent lawsuit over digital video recorder technology, the companies said Monday." In addition, Tivo remains on Dish boxes and they will work together to market Blockbuster.

So who is next to settle?