Monday, October 1, 2007

TiVo Launches Interactive Direct Response Ad Group

Always interested to read how TIVO, designed to speed through and ignore commercials, continues to find ways to embrace their commercials. I purposely use TIVO to make my TV viewing more efficient, to watch an hour show in 47 minutes. It seems to me that TIVO users are less likely to be impacted by a direct response message than most viewers.