Do you really want to manage your cable subscription like a menu of choices? A cable ala carte menu might just start to look like a Chinese menu where you pick 10 choices from column A, 20 from column B and 30 from Column C for one low price with sports networks sold separately.
If that approach doesn’t suit your fancy, perhaps it looks more like a sushi menu instead:
Broadcast Networks $1.00 each
Entertainment Networks: $0.50 each
Comedy Central ___
Children/Teen Networks: $0.75 each
ABC Family ____
Sports Networks: $2.50 each
CBS Sports ___
Fox Sports 1 ____
NBC Sports ___
Regional Sports Networks: $5.00 each
Managing this approach would be a nightmare. And as you can see, the cost for receiving every channel would soon be astronomical. Consumers would ultimately be paying more for less.