Tuesday, July 31, 2007

Comcast Teams Up with Philadelphia Magazine

Great synergy opportunity for both Comcast and Philadelphia magazine "Best of Philly" edition. Video on demand to enhance the magazine experience and hopefully, interesting content that brings the user back to the magazine's pages. The opportunities to enhance the advertising message and extend the value of both brands are amazing. This is also what VOD should be about, content beyond what is being repurposed on linear TV. I look forward to hearing the promotional opportunities and tactics used to grow awareness of this combination to the Philadelphia community.