Watching compelling content find its way across multiple devices, including pc and phone, is always exciting. ESPN is the leader in moving content to its audience. They were early to take their tv brand to radio, and the continue to push outward with breadth and depth of content to the web and mobile.
I am most amazed how users are finding this content, not just ESPN, but as more content is created, which shows are most watched and which fall down the long tail. The strength of ESPN is their ability to communicate these choices through their on-air brand and build a synergy to get their viewers to taste their brand in so many different ways. Of course, the final success will be determined by the user, if they find and stay loyal to these new outlets as they have to the TV.