The web has created new TV stars and has become an effective way to target and reach the masses. Case in point is Gary Vaynerchuk and his online creation, winelibrary.tv, a fast paced show that brings the enjoyment of wines down by to the masses. And I count myself in that group. Love to drink it, not so label worried, I have picked up a greater appreciation for wine without paying for the most expensive bottles. And having the advantage of living near his store in Springfield, NJ, I get to walk up and down the aisles, looking for recommended labels and other deals.
What has been most interesting is how successfully Gary has used social networking to hawk his brand, Gary V. First the web site, then Facebook and Twitter, and at the same time using the traditional media of TV, newspapers, etc. to raise awareness of himself and his passion for wine, and the Jets. "He estimates his audience for each episode of Wine Library TV (he’s just recorded No. 733) at 90,000 people, and he has nearly 900,000 followers on Twitter." Just watch a few episodes and you will be hooked too.