Tuesday, June 28, 2016
Fascinating article in the NY Times about how Intel is using original content to craft its branding message. It's no longer Intel Inside, rather, it is "experience what’s inside" to further describe the effects that Intel technology has on people's lives. Of course no one tends to buy an Intel product and we think of them as components inside another brand. Whether this ad campaign changes its bottom line or pushes them toward a more consumer product push remains to be seen.
Posted by Andy Hunn