We all love Apple rumors. The latest is that the Apple TV will be called the iPanel. Love the name but the challenge will be in what kind of content it can offer without the need for a set top box behind it, and whether the consumer will want to buy it. The article suggests a price point of $1250 with an expectation that 2 million units at a 30% profit margin could be sold.
At the same time, rumors are that a smaller screen iPad is on the drawing boards. Halfway between an iPhone screen and current iPad, a mid size screen at a lower price point could be quite appealing.