Thursday, February 3, 2011

Cord Cutters Rejoice, Hulu Adding More Content

For those tired of their cable bills and eager for more web content, more is coming your way. Viacom and Hulu have partnered again to allow Viacom content to be viewed across the web. "Content under the agreement to be added to the Hulu Plus $7.99 monthly subscription service will come from Viacom media networks including Comedy Central, MTV, BET, VH1, Spike TV and TV Land." In addition to the subscription portal, Viacom will be providing content into the free space as well. For those with kids though, the exception is its Nickelodean content including Dora, Spongebob and other shows. It has been about a year since Viacom pulled its content off Hulu so this new agreement is good news for those consumers waiting patiently for the return of shows like The Daily Show and The Colbert Report.

And with the Comcast NBC deal signed, Comcast retains an ownership stake in Hulu but not a voice in its strategic direction. A lost sub to a Hulu subscription is certainly not a zero sum game. Still as Hulu continues to grow, NBC and its new owner Comcast will find some benefits of this arrangement. And Comcast continues to push itself through TV Everywhere and its own mobile content. The more content Comcast enables on computers and smartphones, like the recently announced Turner deal, the more Comcast remains connected to its consumers' needs.