Fool me once, shame on you, fool me twice shame on me is the adage and Hulu has delivered. For the second time, they have pulled themselves off the For Sale block and disappointed a number of investors, including DirecTv. And for all that work, these prospective bidders lost not only their time and money, but also their intellectual property as to what they might do with Hulu once acquired. And so it goes.
At the same time, Time Warner Cable (TWC) may still have an opportunity to buy a piece of the business. As the Hulu strategy may be all about offering a competitive streaming subscription model to cable, I am not quite sure how TWC could benefit other than as an investment for revenue to the bottom line. Still, they might have something up there sleeve that adds more value to the TWC business model. Such a partnership could happen with cable operators to stream through their cable box to enable greater content inventory to be offered to subscribers. But that doesn't necessarily require an investment stake.