In Deepening Ad Decline, Sales Fall 8% at Magazines

Advertising money seems to move from one pocket to another, leaving magazines for other vehicles. And as digital distribution continues to provide more opportunities to segment the market and reach particular demos, it will become increasingly more difficult to get the biggest slice of the pie. it seems the best opportunities will be with thoise content creators who can make and distribute content acoss multiple platforms and subsequently can charge for this wide access. Be everywhere, do everything: print, video, mobil, VOD, etc.