Do you really want to manage your cable subscription like a menu of choices? A cable ala carte menu might just start to look like a
Chinese menu where you pick 10 choices from column A, 20 from column B and 30
from Column C for one low price with sports networks sold separately.
If that approach doesn’t suit your fancy, perhaps it
looks more like a sushi menu instead:
Broadcast Networks $1.00 each
ABC ____
CBS ____
FOX ____
NBC ____
PBS ____
WB ____
Entertainment Networks: $0.50 each
AMC ____
Bravo ____
Comedy Central ___
Discovery ____
E! ____
TNT ____
Children/Teen Networks: $0.75 each
ABC Family ____
Disney ____
MTV ____
Nickelodeon ____
Sprout ___
Sports Networks: $2.50 each
CBS Sports ___
ESPN ___
ESPN2 ___
Fox Sports 1 ____
NBC Sports ___
Regional Sports Networks: $5.00 each
MSG ___
YES ___
Managing this approach would be a nightmare. And as you can see, the cost for receiving every
channel would soon be astronomical.
Consumers would ultimately be paying more for less.
Who *wants* every channel? Who would pay for World Fishing Network or Byron Allen's craptastic filler channels?
ReplyDeleteI can count the number of channels I'd keep. It's less than 20.