Tuesday, January 4, 2011

Best Buy The TV Network

TVs in retail locations are not a new thing. Supermarkets, Walmart, and others have strategically placed thousands of TV screens to capture our attention while we wait in line. So can the Best Buy On Channel "filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular movies" be any different? Certainly if it ventures outside the confines of its own stores it may have a chance. Distribution deals, gaining access on the Netflix platform, Apple TV, and other internet and mobile platforms is necessary; access on a cable platform could be ideal. It wouldn't necessarily have to be as a linear channel. offering these nuggets of info via on demand could be educational, informative, and valuable to the average consumer. And driving them back to a Best Buy store, the win.

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